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News & Research View All

Oct '0812

Internet Consulted More Often Than Doctors

by Kristine DaynesCondition Overview

Summary: New market research shows that over the past year more adults went to the internet to get health information than consulted a doctor. This trend may likely be the product of an increasing consumer comfort in using the web to find reliable medical information. In addition, rising costs of healthcare coverage and visits to the doctor may be adding to the preference for first looking for information online.

Comment: The impacts of this trend, as well as others, will be discussed in an online seminar entitled "Is TV Dead? How the New New Media Changes Pharmaceutical DTC Advertising". The event is scheduled for October 14th at 11am EST and October 16th at 3pm EST.

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